Welcome to the Member's Club How To Guides - everything you wanted to know about marketing in bite sized chunks.
Content is often a source of some conversation amongst small business owners – it’s tricky to get it right, overwhelming to create enough or just plain hard work. One trick I really like to use is to create pillars of … Continued
Last week I attended a talk from the CEO of Change.org, the online petition platform that is transforming lives and giving voice to anyone who has access to WiFi (which we recognise is not everyone even in 2021). Kajal Odedra … Continued
Keywords are so important to our businesses to help people find your websites but often feel like a bit of a dark art and something that you can’t quite grasp. Today, I want to lift the fog and offer some … Continued
In my marketing training I talk about storytelling being one of the most important aspects of any marketing strategy – for me it’s an essential way to reach out and connect with our audiences and customers. Best of all, it … Continued
Blogging is literally the ‘Marmite’ of small business marketing! I speak to business owners about blogging and most of the them pull a face. Guilt that they haven’t done it for a while, worry that they will do it wrong, … Continued