Welcome to the Member's Club How To Guides - everything you wanted to know about marketing in bite sized chunks.
In my marketing training I talk about storytelling being one of the most important aspects of any marketing strategy – for me it’s an essential way to reach out and connect with our audiences and customers. Best of all, it … Continued
Blogging is literally the ‘Marmite’ of small business marketing! I speak to business owners about blogging and most of the them pull a face. Guilt that they haven’t done it for a while, worry that they will do it wrong, … Continued
For many years LinkedIn was the place to find jobs, share your online CV and try to connect – mostly in the corporate world. Over the last 2 years, that has changed beyond all recognition! Now it’s somewhere that people … Continued
SEO – Search Engine Optimisation. What a dark art that feels like! However, optimising your digital footprint for your business has never been more important. One of the reasons we all need to look at this right now is because … Continued
Photography can be complex and yet can be simple BUT in today’s digital marketing world, it has to work well. You don’t need to be an expert – in fact if you need great images for your business, I would … Continued