The subject of SEO (Search Engine Optimisation) is a subject that is often greeted with rolling eyes, sucking teeth and shaking heads. For many it is considered a dark art that small business owners can never really get a handle on without the weight of expensive experts and lots of cash.
Although it is true that none of us are SEO experts, it is clear that there are simple and often very effective tings that you can achieve with little technical knowledge and time.
The purpose of SEO is to help Google best understand what your website is all about and that it is a trustworthy, high quality and regularly updated result to offer their users as part of any relevant search. It is also worth noting that SEO is not just limited to your website. It is part of your whole digital presence online including your social media accounts, Google Business account and images.
So what can we do to improve your SEO in a few simple steps? It is worth noting at this point that changes you make today won’t suddenly leap frog your website to a page 1 result in Google search but rather it will be 3 more positive steps towards the best position available over a period of time.
- Install software to help you. Depending on what platform your website is built on, there are some very useful and easy to use software programmes that will help guide you to improve the SEO on your own website. The most popular is Yoast SEO on WordPress but Wix, Four Square and others all have their own options. In the case of Yoast, it provides you with a traffic light system to help you improve particular areas of your page including things like readability, density of key words and optimum word counts. These are mostly free and certainly the free version of Yoast will be a adequate to get your started.
- You need to help Google read your images. Google can’t read images and so appear as blank areas of a website if you haven’t added writing behind your images to explain what they are – these are called Alt Tags. Go through your website today and hover over any images – if you have an Alt Tag on that image it will pop up next to the curser. If not – head to the editing area of your website and add them or ask your website person immediately.
- Google needs to understand what each page of your website is about quickly and so relies on the title of your page. This is called the Meta Title. You can check what yours are by hovering over the tab of any page in your browser. For example if you go to your home page and hover over it, you would hope to see a box appearing telling Google exactly what you page and your website is all about. What you hope not to see is ‘website name | home’. This only tells Google that this is the home page of a random website and because it doesn’t provide a possible result for a search user, Google will dismiss it. Again, get into the back of your website today and change the Meta Title or ask your web developer to do this. Not sure what to put – keep it simple and see what your competitors are doing on their website.
If this has been useful for you – head over to the Facebook Group and comment on how you got on and if you are struggling, get in touch and we can help or point you in the right direction.