Having spent the last few weeks talking about data protection and how we are all going to gather emails post GDPR, maybe it’s time to get creative and think about what goes into an email newsletter that works.
When talking to clients I come across many worries and concerns about sending out newsletters and emails. Often the concerns are not to bore people, not to get on their nerves, how often to send them, what content to include and how to make it look professional without taking hours of work. You are not alone!
First here are 3 key things to remember always!
- The most important thing about sending out an email is to make it worth while to open.
- All emails that we send out should be about the reader not us
- It is a privilege to be allowed in someone’s email inbox, never a right.
So with those 3 never forgets in your mind let’s think about crafting an email that works i.e. an email that results in your goals being achieved from more sales to more visits to your website.
Here are 3 ways to create an email that works:
- Keep it short. This might sound obvious, but it is often so tempting to shoe horn as much information in an email as possible. One great way to do this is to give each email you send out a theme so that you limit what you can add. Think about the seasons, leading up to a big event or a particular part of the service you offer.
- Be generous. You are trying to build a relationship with your reader so that they get to know you and your business and stay loyal to what you do. Think about something you can offer for free or an offer e.g. a free recipe, an early bird offer or an exclusive discount just for subscribers.
- Don’t assume a quick sale. As you build your relationship with your audience, you hope that that relationship will last a long time so don’t make all the links within the email head to your sales point. Include opportunities for your subscribers to share your content using social share buttons or perhaps provide a series so that your subscribers can look forward to the next instalment without being expected to buy, order or buy.
These are just a few ideas to help you create a better emails that is more likely to bring you the results you are looking for. We will be chatting about emails and top tips in the Facebook group today so head over there to ask your questions or share your ideas.