How To Guide: How to word your GDPR opt in email.

This week’s How To Guide revisits GDPR again just so that you can be sure you have all your ducks lined up before the 25th May deadline.

There is a lot of worrying stuff out there about how we are all going to fall foul of terrible punishments if we get it wrong but the reality is that we are all small businesses and there are yet to be clarifications on some areas. The best thing to do is simply stay informed and stay in touch with fellow members and business owners to ensure you are keeping up. It is important to do your best but not important to have a sleepless nights over it all.

So…for those of you who are using emails to market to your customers, it is important that you get their approval to do so after the 25th May to ensure that they feel that they have actively opted into your list and that they have chosen how you will market to them.

Mailchimp has come up with a simply worded email that you can adapt and send out. All you need to do is make sure your list is GDPR enabled and it will provide a step by step guide to sending out your opt in email.

For those of you who aren’t using Mailchimp then I suggest you use something like the following. Be sure not to send out emails to subscribers on your list after the 25th if they do not re consent to you doing so.

You may have heard about the new General Data Protection Regulation (“GDPR”), that comes into effect May 25, 2018. To help comply with GDPR consent requirements, we need to confirm that you would like to stay in touch and receive content from us including competitions, stories of independent Britain, artisan business & recipes.

We hope that what we share helps make life more beautiful & our stories inspire you to get to know stand out indie business in Great Britain. If you’d like to continue hearing from us, please update your subscription settings. If we don’t hear from you, we will take you off our list.

To add to this, it is important to have a privacy policy for your website to be clear about exactly what you do do in your business with people’s personal data. Here is a great link from the ICO that gives an example of a simple version that you can use for your own business.

As always, we will be discussing this in the Facebook group for members so pop over and use the comments to let us know what you think and how you are managing the GDPR changes for May. Don’t forget – you are NOT alone!